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Theo Kracke

Theo has been a resident of Santa Barbara since 1981. After graduating in 1985 with an Honors degree in Business Economics from UCSB, he founded Techstyles Sportswear in his garage in Goleta. Techstyles became a leader in the resort apparel industry, consistently shipping 100,000+ garments each month to tourist resort destinations around the country. In 2004, Theo sold Techstyles and began exploring new entrepreneurial opportunities.

By 2006, it became obvious to Theo & his wife Becky that Santa Barbara needed a vacation rental management company that applied proven business principles to their operations. Paradise Retreats was founded in 2007, and quickly became the leading vacation rental management company in our region. In 2022, Paradise Retreats was sold to Nocturne Luxury Villas, a holding company of worldwide luxury vacation rental brands.

Theo, Becky, and their 2 children aim to enjoy the best that Santa Barbara offers. Whether surfing from their parcel on the Hollister Ranch, regularly hiking the mountain trails of Montecito, exploring the Channel Islands on their boat, or just enjoying downtown activities with the kids, a philosophy of “work to live” permeates the Kracke lifestyle.

“I appreciate the beauty, sophistication, and creativity of the Santa Barbara community, and I strive to stay committed to a balanced life of professional work satisfaction, health, and happiness."

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